Chapter II

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Causal Mapping:

A Discussion and

Demonstration

Deborah J. Armstrong

University of Arkansas, USA

Abstract

Causal mapping is a technique that can be used to represent cognition because it

captures the structure of the causal assertions of an individual or group. As causal

mapping becomes more prominent in the IS field, it is important that we understand the

method, its strengths and limitations and its place within the spectrum of available

research methods. Many researchers have made assumptions (both explicit and

implicit) regarding causal mapping, without explicating the steps involved. This

chapter details the causal mapping (CM) process and decisions that must be addressed

so that researchers and practitioners can utilize this method to understand IS issues

from a cognitive perspective, as well as provoke interest in expanding the boundaries

of the CM method within the IS field.