Chapter VII

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Expanding Horizons:

Juxtaposing Causal

Mapping and Survey

Techniques1

Deborah J. Armstrong

University of Arkansas, USA

V.K. Narayanan

Drexel University, USA

Abstract

In this chapter, we compare the findings from causal maps derived from semi-structured

interviews with that obtained from survey respondents, using a data set originally

constructed to characterize object-oriented (OO) software development expertise. To

compare the results, we invoke three different theories to capture evoked concepts in

the interviews, but discover one theory provided more robust theoretical constructs in

embracing the evoked concepts. The survey responses were factor analyzed to explore

if the factor structure matched the structure derived from revealed causal maps.

Although there was significant similarity between the results, the survey yielded more

factors than predicted by the theory. The lessons learned from this process are

discussed.