Chapter VIII

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Reflections on the

Interview Process in

Evocative Settings

Kay M. Nelson

The Ohio State University, USA

Abstract

Revealed causal mapping (RCM) represents one of the best ways to study a phenomenon

in a discovery or evocative setting. The RCM method provides rich data that facilitates

a deeper understanding of the cognitive facets of a phenomenon not available with

other methods. In this chapter I will share insights gained from conducting several

interactively elicited causal mapping studies in the discovery and evocative research

contexts. I address issues a researcher will encounter during in the interview process,

the causal statement identification procedure, and the development of the coding

scheme. I conclude with some thoughts on lessons learned in the field.