Causal Map Elicitation

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The causal map elicitation process elicited 153 concepts or about 12 concepts per

participant. A sample of the generated concepts is given in Table 3. The top management

team identified 12 categories. The categories and their definitions produced by the team

members are given in Table 4.

The explicit importance ratings of the categories given by the top management team

members were converted to rank orders and analyzed. The team members reached a

moderate level of agreement on the rank ordering of the importance of each category

(Kendall’s W = .514, X2 = 73.572, p = .000). Finally, using the categories identified, each

member created an individual causal map.

_ Customer satisfaction is our number one strength

_ Enhance our ability to attract and retain quality personnel

_ Structure the company to support the coming growth

_ Growth beyond 200M

_ Give the stock actual value

_ Develop a Human Resources Planning Process to develop new leaders

_ Establish commercial client base

_ Obtain capital for growth

_ Never lose sight of our values and concern for our service and people

_ Proportional growth within all three division/business areas

_ Develop training programs to support management growth from within the company

_ Provide great service to our customers

_ Identify core competencies

Table 3. Sample concepts generated by participants