Developing an Evaluation Strategy

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Evaluations are performed against a set of criteria. In a business

setting, these criteria relate to business impact and achieving business

goals. For coaching to count it must be focused on business

impact and directed at achieving business goals. The evaluation

strategy ties together all of the pieces and ensures that a clear line of

sight is established from the business goals to the coaching initiative

objectives to the evaluation objectives. Moreover, developing the

evaluation strategy has value as a litmus test to ensure that coaching

is positioned to produce business value. Specifically, there are five

practices of an effective evaluation strategy, each of which must be

in place for a coaching initiative to be evaluated, and even more

important, for coaching to have the intended impact on the business.

This lesson was learned the hard way at OptiCom (a fictitious name).