Initial Learning Gained from Coaching

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_ Questions 10–17. These items use the same scale as the reaction

items (e.g., items 1–8). The content is specifically tailored to the

initiative objectives so items dealing with collaboration,

working with peers, engaging work teams, and so on are

included in the survey.

_ Question 18. This open-ended question is included to capture

key learnings that were not necessarily addressed in the

previous set of closed-ended questions.

Interview Guide B: Application and Impact

Interview Guide B: Application and Impact: Specifications

_ Question 1. This open-ended question is designed to have the

respondent reflect on how coaching has contributed to

improved performance. The data will be qualitative and will

provide some written comments that will complement the

monetary data. The answers to this question will also yield

intangible benefits.

_ Question 2. This question is intended to capture all of the major

ways in which improved performance management will impact

business results. Given the diverse nature of coaching clients

(e.g., sales, production, human resources), six response categories

are provided. The first three categories (e.g., A, B, and C)

are output measures. Cost (D), quality (E), and time (F) are

also included. Respondents will rarely check more than three

or four categories.

_ Question 3. This item comprises five elements and two sets of

calculations. Each of the five elements is answered by the

212 Coaching That Counts

Figure 12.2 Interview Guide B: Application and Impact.