Evaluating Coaching at OptiCom

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As the coaching initiative got underway at OptiCom, the initial and

informal feedback from the participants was very favorable. As the

initiative manager, however, Jacqui had been down this road before

with the pilot. The first blush of positive feedback from participants

fell short of sustaining the commitment of senior sponsors for the

coaching initiative. The evaluation plan, therefore, represented a

two-pronged approach to collect credible data that will tell the

whole story of how the coaching initiative created value for the organization.

Jacqui soon learned that this approach to evaluation

represented more than just a measuring stick: it represented a structured

approach to increase the value of coaching for the clients and

the organization.