Doing Differently?

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Knowing something and doing something about it are two different

things. People may have gained great insights into their behavior as

a result of their coaching sessions, but applying these insights to

improve performance is another matter entirely. Sponsors of coaching

initiatives who ask: “What are they doing differently as a result

of coaching?” are really asking about evaluating application. Evaluations

often go no further than application. For most business

leaders and sponsors, the real question on their minds is whether

they got value for their investment. Seeing people behaving in a

more effective way as a result of coaching may be as meaningful to

some business leaders as on ROI. These leaders will take the leap of

faith and agree that these more effective behaviors will increase business

performance. Such was the case with the sales and marketing

leader at Frontier Manufacturing.