Timing for Evaluating the Application of Coaching

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Evaluating application must be conducted after a reasonable time

has elapsed since the people participated in the coaching initiative.

The question was:What would be a reasonable time to conduct the

evaluation? Answering this question is always a judgment call by the

initiative sponsor, coaching leader, and evaluator. Enough time has

to elapse so participants have an opportunity to apply what they

have learned; however, if too much time elapses, people may forget

what they have learned or lose the momentum to try something

new. It was decided that the best timing for the evaluation at Frontier

would be two months after completion of the coaching. Paul

considered this time frame appropriate because he felt this afforded

the RSMs enough time for the coaching to spur renewed vigor in

prospecting for customers. Any time much longer than this, he reasoned,

might unintentionally dissipate any momentum gained from

coaching. Everyone knew about the evaluation and that the results

were going to be publicly discussed. New customer prospects were

routinely posted.