1. Adopt a Consistent and Proven Approach for Executive Coaching

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First, organizations should adopt a consistent and proven approach

for executive coaching. One of the challenges that John and Phil

faced as they discussed the impact of coaching was the mishmash

of different coaching styles and methodologies. Coaches defined

coaching differently and adopted different approaches to coaching

clients. Some approaches were more successful than others.

Coaching that adds real value focuses on developing clients on

multiple levels. Although each coaching relationship is unique, there

is a common underlying structure of personal development that

creates the foundation for lasting change and is present in all coaching

relationships. The coaches who were most effective understood

this dynamic and consistently laid the foundation for their clients’

continued growth. These coaches encouraged their clients to continuously

deepen their own insights and translate their insights into

action. Coaching that was less successful was more transactional and

focused more on achieving specific outcomes, such as becoming

more organized, than on fostering learning. The leaders’ expectations

for the coaching initiative were complex and required significant

learning and development from coaching participants in order

to be achieved; such outcomes are not possible through a transactional

approach to coaching. The coaching approach must be

aligned with the desired outcomes from the coaching intervention.