Preface

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Writing this book was truly a labor of love.Merrill labored to understand

coaching and Dianna labored to understand ROI. What you

are about to read is the fruit of our labors. In the past few years or

so, leadership coaching has emerged from obscurity to take its place

as a premier leadership development process. Coaching has everyone’s

attention, and yet so little is known about how coaching creates

value for the clients of coaching and for the organizations that

sponsor coaching initiatives. Dianna writes from the perspective of

a Master Certified Coach who has, for the last 10 years, evolved her

coaching as the coaching profession has evolved.Merrill writes from

the perspective of a strategic change consultant who has, for the past

three years, evaluated several coaching and leadership development

initiatives. Together, we wrote this book that we believe combines

insights and practical experience about how to achieve transformational

change through the strategic application and evaluation of

leadership coaching.

We had four kinds of readers in mind when we wrote this book.

First, to the clients of coaching, we wanted to share with you how

others have taken similar journeys. Along the way, we trust that you

will recognize a journey that you have taken and perhaps open up

new possibilities for additional development. For the coaches, we

want you to fully understand the tremendous value you are creating

and to better comprehend how to focus this value for even

greater strategic advantage for the individuals and organizations you

serve. For the managers of coaching initiatives, we present you with

a multitude of ideas for gaining maximum value from the investment

your organization is making in coaching.We feel it is important

for you to not only understand the coaching process, but also

to understand how to ensure that coaching delivers the value your

senior leaders expect. Senior leaders, please view this book as a

clarion call to achieving excellence in your leaders like you have

never seen before.

Now, back to the labor of love.We had a wonderful time writing

this book. We learned from each other, we challenged each other,

and in the process we have created a unique and powerful vision of

leadership coaching.We look at coaching from the perspective of the

client being coached and the organization sponsoring the coaching

initiative. Both the client and the organization have to realize value

in order for coaching to be a sustainable leadership development

process. We invite both clients and organizations to expect more

from coaching. Transformational experiences are inherent in this

powerful change process, but you must expect to realize that magnitude

of change in order to receive it. Do not settle for less.

As authors, we learned a lot from writing this book and from each

other.We trust that our learning has made it into these pages in ways

that engage you, the reader, in our learning experience. The first part

of this book emphasizes the intuitive intelligence of the reader. A

model and process for coaching are described from the perspective

of the coaching client and the coach. We talk about the coaching

relationship, and it is truly a two-way street. Coaches challenge

clients to go where they have never gone before, and clients dig deep

to challenge coaches to take them there. The second part of this book

shifts to the analytic aspect of coaching.We take a hard look at these

coaching relationships and make sure they are delivering the kind

of value that senior leaders expect from coaching and that the business

needs. By merging these two perspectives—the intuitive and the

analytic—a value nexus is created. This value nexus creates transformational

value for the coaching client and bottom-line value for

the organization.

Thank you for joining us in this journey of discovery. It is a

journey that is just beginning. Please view our experiences, models,

ideas, and findings as an entry point for gaining greater insights into

coaching. We do not intend this book to be the final word; in fact,

it is our intention that this book will be the opening question in a

greater quest for understanding how to expand the impact that

coaching delivers to clients and organizations. Take what you want,

use what you can, and make your coaching count.

Merrill Anderson

Dianna Anderson

Johnston, Iowa

September 2004

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