Answering the “What Do I Want to Create?”

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Question

Clare came face-to-face with this question: “What do I want to

create?” when she had to decide whether to take the risk and proceed

with her idea of convincing the team to support the integrated solution.

When Tressa asked Clare what she really wanted to create, Clare

was able to connect with how important it was for her to have her

ideas realized. The alignment between what she saw as possible and

98 Coaching That Counts

what the team needed was so clear that she could not walk away

from it. She was convinced that she could make a significant difference,

and she needed to at least try to make it happen to be at peace

with herself. The coaching that she had received up until that time

gave her the confidence that she could find a way to propose and

implement the integrated solution. Before the coaching, she had

seen similar opportunities, but she lacked the insight and skill to

build a strong enough coalition to gain acceptance for her idea.

The root of the “What do I want to create?” question needs to be

inspiration in order to tap into the kind of creative energy required

to propel an idea forward.When clients answer the “What do I want

to create?” question strictly from an intellectual perspective, they

end up with goals they think they should attain, rather than goals

that get their creative juices running. Inspiration cannot be faked or

forced, but it can be cultivated. The touchstones of each quadrant

build on each other, and in doing so, create an internal infrastructure

for accessing creative inspiration.