Managing Value Creation

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The stories presented in this section illustrated how coaching initiatives

created value for the individual being coached and, consequently,

for the organization. In order for coaching to be sustained

and to grow as a value-added profession, it must create value in both

camps because individuals who do not feel that coaching is valuable

will not sign up with a coach, and companies that do not gain value

from coaching will no longer sponsor it. It is therefore important to

think of coaching as more than just a string of coaching relationships.

Coaching is a strategic initiative that expands leadership capability.

As a strategic initiative, coaching can be managed in a way that

honors the individual coaching relationships and drives value from

these relationships to the business. Individual value and organizational

value are not mutually exclusive: each is enhanced by the

other.

The Leading with Insight model shows that as the coaching relationship

evolves, new doors open for individuals. New levels of

insight are tapped. Leadership styles expand, and new sources of

value are created. These developments produce big dividends for the

organization as well. Until now, people sponsoring, managing, or

participating in coaching initiatives did not have an effective way of

capturing the monetary value of coaching. The subsequent chapters

in this book show how to create the strategic context for coaching,

to capture the monetary benefits of coaching, to isolate these effects

from other potential influencing factors, and to calculate the return

on investment. The practical tools, best practices, and methodologies

in this book are proven to create bottom-line value from

leadership coaching.